Unexpected Guests: How Ubisoft Collabs Are Bringing Whole New Crowds Into the Lobby
Anime fans. Streetwear heads. Sports card collectors. These aren't the people Ubisoft was originally building its games for — but they're showing up in lobbies anyway, pulled in by some of the most creative (and occasionally baffling) crossover partnerships in gaming. Here's a look at what's actually working, what flopped, and what it all means for the future of how new players find their way into Ubisoft's world.